Scalable, profitable customer management business for global Rakuten membership.

Rakuten’s AI/data help you in every marketing phases: understanding, targeting, executing marketing campaigns, and evaluating them. Rakuten provides deeper and wider understanding of customers then can find proper target and create better customer acquisition plan. After choosing target segment, AI finds similar behavior users to expand the target segment. AI even automatically finds the potential customers. Then Data/AI optimize the user touchpoint, e.g. what marketing channels are best for each user segments. Finally analyzing campaign result, we create the feedback loop to next plan. Having these insights and campaign results in place helps Rakuten marketers to devise personalized way to reach out to their existing and potential customers. The benefit of customers lies in the fact that they receive contents which are useful for them in solving their pain points, rather than getting random ads which frustrates them without solving any of their needs.

Products & Solutions

Core & Applied Research