Enable personalization for global membership of Rakuten ecosystem with deepest customer insights.

In the rise of Customer Centricity, Rakuten’s CustomerDNA aggregates Rakuten ecosystem’s Big Data to serve for optimal marketing communication, offer selection, and/or item/service recommendation. Through personalization using CustomerDNA, it is possible to send relevant content to various customer groups, thereby ensuring customer delight and stickiness.

CustomerDNA organizes data from various sources of Rakuten to “Attributes”, which helps Rakuten to understand customers deeply, empathize with them and their needs, and give them personalized solution. Data cleaning and organization required for identifying customer insights are readily available in CustomerDNA which can be used by marketers to ensure personalization at all levels.

Products and Solutions

Core & Applied Research