We are harnessing the power of AI to enhance the enjoyment of the shopping experience. With personalized chatbot interactions, intelligent search features, and tailored product recommendations, you can seamlessly navigate Rakuten’s diverse services.
Personalized Recommendations
By analyzing a vast pool of purchase data points, we understand each customer’s preferences and deliver new discoveries, enhancing the enjoyment of shopping.
Effortless Search in Your Own Way
“Find products similar to this,” “I want to choose a gift for my child” — feel free to ask in everyday language. Show a picture or speak naturally, just like you would with family or friends, to help you find your ideal product.
Seamless Access to All Rakuten Services
Quickly access the information you need across Rakuten’s services, from shopping to travel bookings. We offer a smoother experience to fulfill your desires.
AI and Omotenashi: Designing AI that proactively drives value
“We want to leverage AI to deliver the ultimate hospitality to our customers. Not only to meet their needs, but to anticipate what they want.”