PITARI: The intelligent A/B testing and personalization platform

PITARI is one-stop personalization platform contributing to the growth of business value through targeting, A/B testing, and personalization. By using PITARI, Rakuten provides personalized contents to users. Not only providing one static contents during the personalization, but it also continues real-time optimization with various content types. Personalization is one of the big differentiator and advantage that Rakuten uses to ensure it provides its customers with the best possible personalized solutions.