AIris is AI Marketing Agent which empowers marketers to acquire new customers more efficiently, utilizing Rakuten’s membership data and science. One of the uniqueness of Rakuten data is that we have purchasers’ data. Who buys a certain product is an information more credible than other marketing insights (who showed interest, etc.) AIris can not only provide the list of purchasers in Rakuten, but it will also come up with the list of users who are similar, hence likely to buy the product. By utilizing AIris which does intelligent target prospecting, it is ensured that the right set of customers are contacted with the right content and at the right time.