Using PITARI, Rakuten Ichiba showed 7 patterns of banner ad to users who has the most interest in each category. The 7 categories are defined by CustomerDNA Interest Attribute as follows: Interior, Food, Outdoor, Beauty, Ladies fashion, Kitchenware, and Smartphone/device. Thus, they gained 4 times more ad revenue during Rakuten SuperSALE. The reason for this achievement lies in the fact that the PITARI was able to choose the right banner pattern for the right audience, thereby propelling the concept of personalized content for customers to benefit from.