Rakuten’s Data consulting team, whose mission is to empower businesses by working on their priority to monetize with data & AI, has helped a major brand to attain the top spot in the Japanese consumer online market by improving their market share. Using the power of data and AI, the consulting team helped to improve quarterly sales by almost 2X. This envious feat was accomplished by optimizing the clients brand gateway page (that allowed the client to set up an optimized brand page in Rakuten Ichiba, a top e-commerce marketplace in Japan) by utilizing Rakuten’s CustomerDNA for better profiling and leveraging AIris (Rakuten’s prospect targeting service that gives lookalikes based on chosen customer profiles) for targeting prospective customers with relevant content. This has demonstrated the power of Rakuten’s rich data and data science expertise to help national clients to improve sales.