Provide Enriched Item/Catalog data to improve search, recommendation etc. to realize much better user experience

Rakuten catalog platform, another major section of Data Platform Department, provides enriched catalog data to improve search, recommendation etc. to improve user experience. The group engages in all kind of initiatives that make Rakuten’s catalog more enriched, thereby support shopper of Rakuten to find items more easily. Key programs being run by this section for improving the catalog includes building and maintenance a consistent taxonomy that helps in easy and consistent classification of products/items in catalog to improve the catalog search, maintenance and improvement of product master which is a repository for storing all sorts of product data, attribute extraction and normalization to enrich the catalog to be more user friendly and searchable, and finally product intelligence and price intelligence services for various businesses to improve their product selection and pricing.