Augmenting Human Creativity with the Power of AI
Over 25 years ago, Rakuten was founded with the goal of empowering entrepreneurship and all of society through technology.
Today, we continue our pursuit of that mission through AI-nization, the company’s initiative to infuse AI into everything we do for customers, partners, and Rakutenians.
Our AI-nization mission is simple:
Build useful, trustworthy AI that augments human creativity.
Rooted in Omotenashi
Our approach to AI is rooted in the ancient Japanese concept of omotenashi, or ultimate service. Practitioners of omotenashi believe that it is not enough to meet needs and wants, but anticipate them. That’s the driving force behind everything Rakuten does with AI.
Uniquely Positioned to Deliver Value with AI
There is no company in the world like Rakuten. By combining data gleaned from trillions of online and offline interactions across our 70+ businesses running in 30+ countries with the deep domain expertise of 30,000+ industry professionals, Rakuten is able to build AI models faster and cheaper, accelerating development and getting useful AI into the hands of more people, in more places.
Pushing the Boundaries of Innovation,
Without Compromising Safety
Moving lightning fast – but never compromising on safety and user privacy – is central to how Rakuten develops, engineers, and deploys AI. Following the Rakuten AI Code of Ethics, our living playbook on how to create AI that benefits everyone, we are able to confidently chart how Rakuten designs, tests, and deploys ethical, trustworthy AI, and how we approach social issues like fairness and regulation.