8.23 point higher Open Rate of mail magazines using AI based personalization

Rakuten Ichiba sends mail magazines to users. Using AI based personalization, the open rate of these mails has improved drastically, 8.23% to be precise. It means that 8.23% more customers have opened the mail when a personalized mailer was sent as opposed to when a general mailer was sent. This shows the power of AI based personalization in improving customer engagement.