The data platform department in Rakuten has taken bold steps to define the product catalog that sits at the heart of Rakuten’s e-commerce business. With an arsenal of services like AI-enabled attribute extraction that extracts several attributes from unstructured data to provide AI-powered product intelligence and price intelligence, Rakuten data platform department has left no stones unturned to ensure they are prepared for “catalog-as-a-service” which will help marketers in Rakuten and their partners to make the most of the rich data Rakuten possesses. Latest developments in Rakuten’s data platform department includes the conceptualization and finalization of Rakuten’s next generation data platform architecture that ensures faster data retrievals and more efficient data storage.